ovation — Michele Hratko Design

A scaleable brand system establishes a student film festival in its second year.

I joined the small team of students behind Ovation Film Festival to reimagine the festival’s identity for a new outdoor venue. Ovation is an end-of-year celebration of student-made films, held outdoors for the first time. I designed the branding to be bright, playful, and summery, while infusing retro motifs like marquees and dancing figures.

Brand identity, strategy, & copywriting

Time: February - April 2025, 10 weeks
Team: with festival producer, Matthew Blankley
Tools: Figma, InDesign, After Effects

A logo blending the old and new.
The core of the system began from the logo, inspired by theater marquees. The logo is set in Rotonto, designed by Marcello Raffo.

Program, tickets, and posters generate buzz across campus.

REFLECTIONS

This project was so so much fun to work on. I had an amazing partner and collaborator and so much creative freedom to create a really playful and energetic identity. Through building out the materials for this event, I learned how to make an event identity that is consistent yet refreshing in each application. Shout out Matthew for the wonderful copywriting!

Contact

Updated November 2025