Michele Hratko
Michele Hratko WORK
PLAYABOUT


A scaleable brand system establishes a student film festival in its second year. 


I joined the small team of students behind Ovation Film Festival to reimagine the festival’s identity for a new outdoor venue. Ovation is an end-of-year celebration of student-made films, held outdoors for the first time. I designed the branding to be bright, playful, and summery, while infusing retro motifs like marquees and dancing figures.
Brand identity & Motion

Time: February - April 2025, 10 weeks 
Team: with festival producer, Matthew Blankley
Tools: Figma, InDesign, After Effects


Logo

The core of the system began from the logo, inspired by theater marquees. The logo is set in Rotonto, designed by Marcello Raffo.





Posters

Posters with tear-off tickets prompt engagement and give passerby something to remember the event by.


 
Motion

[Coming soon]

Program

An accordian folded program acts as a ticket to the event.




Cards

Printed Thank You cards celebrate the incredible support of campus organizations, faculty, and advisors who made the Ovation Film Fest possible.



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Updated June 2025