Encouraging Gen Z voter registrations and civic engagement at concerts.
As an exercise in creative concepting, I designed a mobile voter education kiosk specifically targeting people waiting in line for concerts, in partnership with HeadCount. HeadCount is a national, nonpartisan nonprofit dedicated to registering people to vote at concerts and music festivals.
*For educational purposes only*
Creative Concepting, Campaign, Physical Prototyping, & Graphic Design
Time: October 2024, 3 weeks
Role: Sole designer
Tools: Illustrator, Photoshop, InDesign
A HeadCount volunteer accompanies the cart down the line outside the venue, chatting with fans in the hours leading up to a concert. Fans are encouraged to check their voter registration status while they wait in line, register to vote, or simply learn more about the voting process.
User Flow
Touchpoints
Flyers
Wristbands
Stickers
Mirror
Full pitch deck here!
Full process here!