Investigating the history of air quality monitoring in Pittsburgh, PA.
For information seekers and internet explorers who want dependable access to a record of human culture and knowledge, the Internet Archive is a digital repository of the web and other ephemeral media. It offers diverse collections, free public access, and a culture of community-driven preservation at global scale. For a brand that exists in a primarily digital sphere, this rebrand creates a more modular, dynamic system that captures attention through motion, socials, and out-of-home marketing in San Francisco, the home of the archive.
Brand Identity
Time: January - March 2025, 6 weeks
Team: Sole designer
Tools: Figma, Illustrator, After Effects
BRAND ARCHITECTURE
The logo draws from the 4 column building that the Internet Archive’s headquarters are housed in. Inside this old church are hundreds of active servers that host the archive. The modular logo creates a flexible system that covers traditional library shelves, frames, and internet servers. The logo’s grid also extends to icons that cover all of the archive’s offerings.
BRAND APPLICATIONS